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Companies sometimes would publish magazines/catalogue for free distribution to their customers.  For example, banks would publish rewards brochures, IKEA would publish their magazines, Tupperware and direct selling companies with their catalogue, greeting cards companies would have their  product catalogue (even though it is often not distributed for free). Product catalogue or magazines can create awareness of your company’s [...]

in Entrepreneurship or Small Business

Sometimes marketing a business need not be complicated or expensive. You can even meet with success by concentrating on selling just one core product- this is especially true in food business. Recently, we stopped by a stall at the night market. This stall was selling fresh baked sak kei mah (萨骑马)- a Chinese snack. The thing about sak keh mah is that [...]

in Entrepreneurship or Small Business

There is a lot of ideas that you can be inspired from IKEA. They would invest a lot in the display area to teach people how to use their products. Products arranged haphazardly as we can see in most stores would not increase sales- unless the buyer has a sharp eye for details. But a majority [...]

in Creativity, Entrepreneurship or Small Business

Once, I had advised a business owner to send physical greeting cards to his long time clients. He shrugged it off to say, “we are into the new technology age now- the trend is to send e-cards. Furthermore, I am into paperless technology and want to save the environment”. And this comes from a man [...]

in Entrepreneurship or Small Business

During my university days, we were taught in business school the meaning of ‘opportunity cost’. More or less it means willing to fork out a price to earn the customer’s favor and to win the business over. The goal is often to build long term relationship. This practice has long been in place even during [...]

in Entrepreneurship or Small Business

I would like to present the following case study- to show how a company can potentially lose out a lot in profit, consumer interest if it does not have a comprehensive, informative and interesting corporate website. To setup and run a website is so inexpensive and yet the site is your effective marketing tool 24 [...]

in Website

If you want to increase sales and make people buy your products, you can approach from the angle of how people can use your products. That’s why IKEA is so successful- because they provide various creative displays of homes using their furniture and products. Give potential the visual cues and it would send signals to [...]

in Entrepreneurship or Small Business

Note: The article below was written by Christina Low. It was originally published in The Star Metro on Tuesday, 30 June 2009.  As I was not able to locate the online copy of the article (which Star usually have their articles online), I have retyped the article and repost in this blog (so that I [...]

in Entrepreneurship or Small Business

There are reasons why we buy products from certain companies instead of others. Most potential clients would form the first impression of your company via the salesman because the salesperson is usually the only person that they will deal with. To illustrate my point, let me give you an example of 2 salespersons selling a [...]

in CAREER, Career-Improve

Let’s look at 2 common advertising mediums used by companies today. In this post, I will focus on brick-and-mortar business. Traditionally, many companies maintain a mailing list of name and addresses of their customers. The list is compiled either from past buyers, bought lists or even the yellow pages. Then, from time to time, these [...]

in Entrepreneurship or Small Business
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