value

One of my mom’s long time friend is currently renovating her home. I was just talking to her today and the conversation went to the topic about her contractor who is overseeing the renovation works. According to her, the contractor is fully, and in fact, overbooked even during the economy downtime. Now, with so many [...]

Many companies does this: take some generic product and add some perceived value, then increase the price. If the perceived value can potentially convince customers that they need the product, then the company can charge a bomb for it. Some of the ways to add perceived value: attractive packaging persuasive writeup on the product getting [...]

At one point of another, most of us would have wanted to start of a home based business. We dream of leaving the working life, the blue Mondays and start a business where we can operate from home. We read up all the books there are about successful home based business, spent endless hours during [...]

I believe taking care of customers is paramount to the success and sustenence of your business. In a way, entrepreneurs and small business have a better edge at this due to the more personalised approach that they follow. And I’ve seen small business that consistently take care of their clients and always keep that ‘personalised [...]