Entrepreneurship or Small Business

A journey of a person working from home

Article below was written by Boey Ping Ping titled “There’s no place like home” and  was published in The Star paper on 20 June 2009. Her thoughts and experience are still relevant today as it did almost 10 years ago. I was not able to trace the article online and decide to type out the entire [...]

Same product, attractive packaging to increase the appeal

Business can repackage existing products or rebrand it to add on to its appeal. This is something that cosmetic companies and perfume/ scent products do best. Sometimes the packaging is even more expensive that the contents in the product itself. Even if your company sells more simple products, you can ride on this existing philosophy [...]

Many business still succeed without the most high tech gadgets

In traditional business, it is not the high tech software, filling systems or any technology that determines the business success. You can still find business becoming very successful even though they adopt very basic tracking techniques. The success lies in offering value, quality and honesty in business dealings. I want to share with you a [...]

Business that Do Well During Recession

Based on an article published by USnews, the top 10 retailers who are surviving despite the recession have some attributes such as: 1. Conservative Expansion Mode Prior to the economy crisis, a lot of growing companies borrowed heavily to expand based on overly optimistic projection. When the economy crashes, and the effect is felt right [...]

Designing a magazine/ catalogue for your company’s product

Companies sometimes would publish magazines/catalogue for free distribution to their customers.  For example, banks would publish rewards brochures, IKEA would publish their magazines, Tupperware and direct selling companies with their catalogue, greeting cards companies would have their  product catalogue (even though it is often not distributed for free). Product catalogue or magazines can create awareness of your company’s [...]