Business can repackage existing products or rebrand it to add on to its appeal. This is something that cosmetic companies and perfume/ scent products do best. Sometimes the packaging is even more expensive that the contents in the product itself. Even if your company sells more simple products, you can ride on this existing philosophy [...]

In traditional business, it is not the high tech software, filling systems or any technology that determines the business success. You can still find business becoming very successful even though they adopt very basic tracking techniques. The success lies in offering value, quality and honesty in business dealings. I want to share with you a [...]

Based on an article published by USnews, the top 10 retailers who are surviving despite the recession have some attributes such as: 1. Conservative Expansion Mode Prior to the economy crisis, a lot of growing companies borrowed heavily to expand based on overly optimistic projection. When the economy crashes, and the effect is felt right [...]

Companies sometimes would publish magazines/catalogue for free distribution to their customers.  For example, banks would publish rewards brochures, IKEA would publish their magazines, Tupperware and direct selling companies with their catalogue, greeting cards companies would have their  product catalogue (even though it is often not distributed for free). Product catalogue or magazines can create awareness of your company’s [...]