Companies sometimes would publish magazines/catalogue for free distribution to their customers.  For example, banks would publish rewards brochures, IKEA would publish […]
Sometimes marketing a business need not be complicated or expensive. You can even meet with success by concentrating on selling just one
There is a lot of ideas that you can be inspired from IKEA. They would invest a lot in the display
Once, I had advised a business owner to send physical greeting cards to his long time clients. He shrugged it
During my university days, we were taught in business school the meaning of ‘opportunity cost’. More or less it means