case studies

Many business still succeed without the most high tech gadgets

In traditional business, it is not the high tech software, filling systems or any technology that determines the business success. You can still find business becoming very successful even though they adopt very basic tracking techniques. The success lies in offering value, quality and honesty in business dealings. I want to share with you a [...]

Passive income is not entirely passive- there is no free lunch in this world

The world today is moving towards passive income. Money making gurus are advocating earning passive income as the way to go- that you can make money while you sleep, play golf, go on vacation, etc. Passive income is a smart way to earn money and should be the way forward compared to active income. Or [...]

How a Contractor Gets Overbooked even in Economic Downtime

One of my mom’s long time friend is currently renovating her home. I was just talking to her today and the conversation went to the topic about her contractor who is overseeing the renovation works. According to her, the contractor is fully, and in fact, overbooked even during the economy downtime. Now, with so many [...]

Add Perceived Value- and you can Increase Price

Many companies does this: take some generic product and add some perceived value, then increase the price. If the perceived value can potentially convince customers that they need the product, then the company can charge a bomb for it. Some of the ways to add perceived value: attractive packaging persuasive writeup on the product getting [...]

To succeed in your career, follow your passion

When we are schooling, decisions are normally made for us. Our parents would decide what is the best stream (science and art) to go to. For some kids, they have been groomed from a very young age to be a doctor, engineer, accountant, etc. Some follow the path that their parents lay out for them. [...]